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As 2019 begins, many people are working on New Year’s resolutions. Traditional resolutions often include a focus on eating healthier, getting more exercise and an overall desire for better self-care. Accomplishing these goals can also lead to another positive development — a better attitude. Simply put, it’s hard to have a good attitude about anything if a person is not properly taking care of oneself.

Having a good attitude is essential for a better life — both at work and at home, according to attitude specialist and author Matt Booth, who spoke on the topic during an educational session at the 2018 ISSA Show, in Dallas, TX. His session was titled, “A Bad Attitude Is Like A Flat Tire — You Can’t Get Far Without Changing It.”


“Attitude” is a subject that Booth has been researching, writing and talking about for many years.

“I love the topic, trying to figure out why
two people in the same situation view that situation two different ways, exhibiting
two different attitudes,” he said. “It’s a
huge topic.”


Matt Booth

Booth defined the word “attitude” as, “How one person reacts to another person and/or situation that surrounds him/her.”

“If one person is involved in a minor car accident, he/she may react differently from another person who is involved in a minor car accident,” he said. “A person’s true attitude is exhibited.”

Booth asked attendees at the educational session if they had ever worked with someone, or had a customer, with a “flat tire” when it came to attitude.

“Isn’t it strange how many people, with the worst attitudes, don’t know they have
a ‘flat tire.’ They don’t even know they are running low on air,” Booth said. “I find that fascinating.”

Booth discussed how it’s possible to not only survive, but thrive in a negative environment, by exhibiting a more positive attitude.

“Most people understand the benefits of being positive at work, and in life in general,” Booth said. “They know that a positive attitude is essential to success.”

The problem, he added, is possessing a positive attitude most of the time. This is often easier said than done.

“We are living in an extremely negative world. The news is filled with floods, fires and hurricanes. There is a big ‘iceberg of negativity’ that floats into everybody’s living room each night,” Booth explained. “On top of that, people today carry around their electronic devices that let them know, almost instantly, every time a school shooting or terrorist attack takes place.

“This is the world in which we live, as well as our co-workers and clients. It’s therefore important to properly recognize each piece of negativity, in order to remain as positive as possible.”

Booth explained that it’s impossible to be positive all of the time. There are even studies that show certain benefits to being angry and negative at times. There is nothing wrong with having “one of those days.”

“The problem is when ‘one of those days’ turns into ‘two of those days,’ ‘three of those days,’ and on and on,” Booth said. “Obviously, that is not OK.”

To combat the pervasiveness of a bad attitude, Booth shared strategies, tips and practices people can utilize to be more positive.

“‘Awareness’ is the first big issue; being aware of your attitude, and the attitudes of those people around you,” Booth said. “Ultimately, better attitude awareness can improve a person’s overall work environment and home life.”



Actions have consequences — both good and bad. Booth explained how common things, like the simple greeting, “Hi, how are you doing?” can be improved upon, in an effort to provide a more positive environment and better attitude development.

“That type of greeting has become so generic that many people either don’t pay attention to what you have just said, or they provide a negative response — reflecting on what is going on with their lives,” Booth said. “Often, if you meet somebody who has a ‘flat tire,’ you can’t help but become sucked in (to that person’s negativity).”

After listening to an audio tape from author and motivational speaker, the late Zig Ziglar, Booth decided to take a new approach to the customary greeting of people. He began to ask more people: “Tell me something good.” The response was often much more positive.

“A little change in your attitude, and how you communicate with people, can start a ripple effect. You begin to pump up people’s ‘flat tires,’” Booth said.

During his presentation, Booth asked attendees to spend five minutes discussing with a person sitting next to him/her about something good that had recently happened in his/her life. Booth then shared an example of something good that had recently happened in his own life — his personal focus on being more encouraging to those people surrounding him on a day-to-day basis.

“I learned that the best way to push out negativity in my world was to encourage others. I began asking myself, am I encouraging my children enough? Am I encouraging my wife enough? What about my co-workers, clients, other family members and friends?” Booth said.
“I learned that it’s a big deal to encourage people, especially in today’s world.”





The second exercise that Booth had his audience participate in involved an “attitude inventory.” For this exercise, he had each person write down the first name of five people he/she has spent the most time with on a daily or weekly basis. Each of the five people listed was then given a percentage rating, by the person taking the attitude inventory, based on his/her positive nature —
from 100 to 0 percent.

“Once you do that, put your own first name at the bottom of the list, and give yourself a score on how positive you think you are on a regular basis,” Booth said. “Then, add up the percentages of the five people you listed and divide that number by five. Compare this final number with the positive attitude percentage you gave yourself.

“What does that tell you? Let’s say you gave yourself a 90 percent positive attitude rating, while the five people you listed averaged 50 percent. Over time, common sense says, the people around you may pull your attitude down, or you could pull their attitudes up if you are a strong leader. What is it like to be more positive than the people around you? The answer is often: hard, overwhelming and exhausting.

“Flip that around. If you gave yourself a 50 percent positive attitude rating, while
the people around you averaged 90 percent, logically those people could either improve your attitude, or you could be the one doing the draining (of their once good attitudes).”

Booth added that most people measure value by how much they have of something. However, this is not always the case when it comes to attitude.

“I’ve been conducting the ‘attitude inventory’ exercise over the past five years, with hundreds of groups and thousands of people from all over the world. There have only been two times when somebody came up to me and said, ‘Hey, I’ve done something like this before,’” Booth said. “That tells me there is a huge lack of awareness regarding not only our own attitude, but the attitudes of those people around us.

“The key is to start the conversation about attitude, and to let people
know that attitude is important for building relationships, both at home
and at work.”



It’s very hard, if not impossible, for a person to routinely exhibit a positive attitude
if that person is not taking good care of his/her physical and mental state. Booth outlined five key elements to possessing a positive attitude, spelling out the acronym: NEEDS.

“If you know someone who has a ‘flat tire,’ check on that person’s basic ‘NEEDS.’
If you have a ‘flat tire,’ check on your own basic ‘NEEDS,’” Booth said.

They are:
N — Nighttime Sleep: “The average adult requires seven to eight hours of sleep each night. The problem is, some people wear (their lack of sleep) like it’s a badge of honor. It’s not. Your body and mind need the proper amount of sleep every night,” Booth said. “If you only got three hours of sleep last night, how are you going to be positive today? It’s impossible. Sleep is like a Swiss army knife of health care — it helps you in so many ways.

“If you are not getting enough sleep on a regular basis, there is almost no way you can keep a positive attitude. You are doing a disservice not only to yourself, but also your family and work.”

E — Exercise: “It’s also important to get some form of exercise on a regular basis. You have to move. It’s another basic need for a positive attitude. If you don’t move enough, you will get cranky,” Booth said. “It’s important to find a form of exercise that is the right fit for you.”

E — Eat Right: “You have to eat right. Figure out the best food for your body.
This is critical to being healthy,” he added.

D — Drink Water: “I recently read a study that stated up to 75 percent of Americans are on the borderline of dehydration,” Booth said. “Our bodies are largely made of water. You have to stay hydrated.”

S — Spirituality: “I feel it’s important to believe in something bigger than yourself,” Booth said. “The world can be tough and it can be hard. It may be impossible to figure out life on your own.

“Remember, a small change for the better with your overall attitude can result in a positive ripple effect as it pertains to the people around you. Beware of your attitude, and the attitudes of others. Also, don’t forget to encourage people. This helps push out negativity.”

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Industry News

Hospital Clowns Receive Donation From
Wöhler For Their Work With Patients, Families

The red nose is enough to conjure a smile on every face. Together with the colorful clown costume, it’s the most important item of a hospital clown. When the hospital clowns PepperMint (Anne Asrath) and Matthilda (Regina Jordan), from the support association Paderborner Klinik- Clownarbeit e.V., visit St. Josef’s Hospital, in Salzkotten, Germany, their work is not only about laughing and fooling around.



Shown, left to right, are Anne Asrath (Clown Pfefferminze),
Bärbel Müller (chairman of the Support Association Hospital Clown Work),
Matthias Peveling (managing director of Wöhler Brush Tech), and
Regina Jordan (Clown Matthilda).

Laughter is truly the best medicine. Not only does the founder of the hospital clown movement, Dr. Hunter “Patch” Adams, realize this, it was already known in ancient times that humor brings a whole lot more than just a brief moment of carefreeness.

That is why the work of hospital clowns goes much further and deeper than it may first appear. These freelance artists have all successfully completed specialist training as hospital clowns, and show a high emotional intelligence and great understanding and empathy. It isn’t simply about making patients laugh, but also recognizing their needs based on anxiety, anger, despair and many other feelings.

Eleven clowns are currently working for the support association in this region of
Germany. To help ensure that this work in the region can continue, global brush
machinery producer Wöhler, headquartered in Bad Wünnenberg, Germany, recently presented a Christmas gift donation of 1,000 euros to the hospital clown program.

Paderborner Klinik-Clownarbeit e.V. remains committed to making patients’ time in a hospital easier. With their carefree cheerfulness and improvisational skill, the clowns
bring lightness and laughter to hospital care. Furthermore, the hospital clowns also
help in taking away the fear of hospitals from the healthy.

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Gordon Brush Acquires Parker Brush, Inc.

Gordon Brush Logo

Gordon Brush Mfg. Co., Inc., has recently acquired Parker Brush, Inc., located in Rocklin, CA. Manufacturing and operations of Parker Brush will be relocated to Gordon Brush’s 183,000-square-foot manufacturing facility in City of Industry, CA.

Since 1959, Parker Brush has specialized in manufacturing an array of stock and custom brushes for the agriculture, food processing and electronics industries.

Melody Orenchuk, Parker Brush’s founder and CEO, stated, “It’s time for us to step aside so that the company can continue to grow. We felt that Gordon Brush was the best fit to take Parker Brush to the next level, to continue our family tradition of individualized customer service, and to best manufacture our line of American-made brushes.”

Ken Rakusin, president and CEO of Gordon Brush, added: “The acquisition of Parker Brush expands Gordon Brush’s reach and custom manufacturing capabilities. Parker Brush will add to our arsenal of companies: Marx Brush, Milwaukee Dustless Brush, JEK, Redtree Industries, Brush Supply, StaticFaction, J. B. Ward, Kirschner Brush, and Easy Reach Supply. The Parker Brush acquisition dramatically enhances our scale, product offerings, and geographic reach — creating new synergies that better position us for
future growth and investment in new and existing markets.

“It’s another perfect fit for Gordon Brush that ties into its mantra of ‘Proud To Be An American Manufacturer™.’ This acquisition enhances the global product offering of Gordon Brush's line of industrial brushes, and opens up new avenues for the manufacture of custom brush products. As the demand for American-made products increases, we are proud to be at the forefront of that movement.”

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Nexstep Commercial Products Announces
MaxiSweep™ Lobby Dust Pan


Perlon Nexstep Commercial Products
(exclusive licensee of O-Cedar)
has announced its new MaxiSweep™
Lobby Dust Pan.

Features include:
• Self-opening and closing cover that hides dirt and debris;

• Cover locks in upright position for hands-free emptying;

• Durable rear wheels provide easy rolling;

• Ultra-thin edge makes sweeping up particles quick and easy; and,

• Ideal for use in retail spaces, restaurants and hotels.

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H. Arnold Wood Turning, Inc.,
Celebrates 100 Year Anniversary



H. Arnold Wood Turning, Inc., is celebrating its 100 year anniversary in 2019. The longevity of this company’s success can be attributed to its ability to adapt to the changing environment within the wood products industry, according to company leaders.

“Today, we really take the time to get to know and understand our customers’ needs,” said Vice President and fourth generation co-owner Jonathan Arnold. “This, coupled with excellent customer service and competitive prices, sets us apart from our competition.”

He added that H. Arnold Wood Turning, Inc., located in Tarrytown, NY, is a well-known name among businesses that purchase items for a variety of their wooden requirements. The company’s product categories include broom and mop handles, turnings, mouldings, dowels, crates/boxes, shaped and flat parts.

“What really sets the company apart is its ability to customize products to suit customers’ unique needs. The company is also well known for its custom architectural components. These items include, but are not limited to, wood balusters, finials, newel posts, spindles and columns,” according to H. Arnold Wood Turning, Inc.

Herman Arnold and his son, William, founded the business in 1919 in Brooklyn, NY, manufacturing turnings. Now a full-fledged wood products company offering a diverse range of products, it’s led by Herman’s grandson, Bruce Arnold, and his great-grandson, Jonathan. Other key family members include Melissa Arnold Friedman and Ann Arnold.

Visit, contact or call 914-381-0801
for more information.




Atlas Graham Furgale Acquires Vivelle GmbH



Atlas Graham Furgale Ltd., (AGF) has announced that it has acquired Vivelle GmbH, a Hambrücken, Germany-based manufacturing company of electrostatic cleaning products.

“Vivelle is a longtime strategic partner to AGF, and we are pleased to add the Vivelle group to our family. There is no doubt that the increased synergies will allow us to continue to enhance AGF’s service to our customers in the global marketplace," stated Tim MacGregor, president and chief executive officer of Atlas Graham Furgale.

In addition to its corporate head office in Winnipeg, Manitoba, Canada, AGF will continue to operate manufacturing and distribution facilities in Winnipeg, Toronto and Hambrücken.
The newly acquired Vivelle GmbH company will continue its manufacturing and operations in Hambrücken.

Vivelle GmbH is a manufacturer of dry mop electrostatic cleaning systems. The dry mop cleaning lineup consists of three products, Dynamop (The Original), Biomop (The Biodegradable) and Ultimop (The Antimicrobial).

Vivelle also manufactures several other products sold through its decoration division. These products include suede, paper and grass products for the arts, crafts and hobby markets around the world.

AGF is a manufacturer and distributor of manual cleaning tools for the
North American market.

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Shurhold Unveils Redesigned Website


Shurhold Industries, manufacturer of quality boat maintenance products, including many types of brushes, has launched an updated website. The domain remains


The clean, new design offers consumers intuitive navigation and improved functionality. Mobile friendly, it displays on a wide range of devices and now accepts Apple Pay. Shurhold’s library of educational articles and how-to videos, including its Clean N Simple Tips series, has been enhanced to support the company’s mission of educating owners on boat preservation.


Shurhold Website

Shurhold’s loyalty program, Club Shine, has also been upgraded. By liking and sharing to social media, customers gain extra points and value-add to their online shopping experience.

“We’re excited to unveil this redesign,” said Barry Berhoff, Shurhold Industries president. “We offer products that make boat ownership simple and stress-free, and wanted our website to reflect how easy it is to get the job done.”

Inventor of the “One Handle Does It All” system, Shurhold manufactures specialty care items and accessories to clean, polish and detail.